I collaborate with teams to strategize and execute user-centered research and design by identifying and creating solutions for the right problems to solve.
Hi, I'm Leslie Luo. I'm currently a Senior Product Designer at Uber Eats.
I coach with Merit, where I mentor and provide feedback for underrepresented folks navigating the tech industry.
I host Conversations on west & ease where, alongside my guests, we explore themes such as the creative process and identity.
Uber Eats
As a Senior Product Designer, I focus on designing intentionally across products focused on empowering merchants to set up for success and grow demand through intelligent tooling.
Since joining in 2019, I've productized our merchant onboarding experience, refreshed our core merchant dashboard navigation IA, and ran design sprints to envision the future of small business merchants and advertising on Uber Eats.
In 2022, I joined the Consumer team to elevate our consumers and merchants on our platform to deliver the best, first-class experience across Uber Eats.
Research, UX, UI, Strategy, Cross-functional Collaboration, Leadership, Mentorship
Patreon
I worked with the team at Patreon to strategize and launch Merch for Creators. After Patreon acquired Kit, I joined to drive design forward. Alongside Camille Hearst, we dug deep by conducting user research sessions, competitive analysis, and designing a landing experience to draw interest. Once vetted, I iterated through workflows that gave creators a magical way to offer their most loyal patrons unique merchandise, thus helping creators connect deeper with their patrons while growing their business. I also assisted in hiring experts (research, production design, and operations) to bring the product to life.
I worked with the team at Patreon to strategize and launch Merch for Creators. After Patreon acquired Kit, I joined to drive design forward. Alongside Camille Hearst, we dug deep by conducting user research sessions, competitive analysis, and designing a landing experience to draw interest. Once vetted, I iterated through workflows that gave creators a magical way to offer their most loyal patrons unique merchandise, thus helping creators connect deeper with their patrons while growing their business. I also assisted in hiring experts (research, production design, and operations) to bring the product to life.
Strategy, Research, UX, UI, Prototyping, Recruitment
Fundera
Founded by Jared Hecht, Fundera's mission is to give business owners the tools and advice they need to build great businesses. I joined as their second designer and led Fundera's SMB loan experience design. I collaborated with senior leaders across Sales, BD, Content, Strategy, and Engineering to incorporate feedback and needs into a holistic product design strategy. In addition, I've led streamlining the loan application submission process, launched Fundera Business Credit Reports, recruited colleagues, and drove the importance of user research through workshops and collaboration.
NerdWallet acquired Fundera in 2020.
Research, UX, UI, Strategy, Cross-functional Collaboration, Product and Visual Design, Mentorship
Milkbar
As Milkbar approached its tenth anniversary, the team was looking to refresh its e-commerce experience following a recent rebranding effort. I worked alongside Kevin Twohy to tackle designing and helped execute from wireframes to pixel perfection of the experience.
See more from Kevin Twohy or visit milkbar.
UX, UI, Storytelling
Jetty
The Jetty team was looking to refresh their blog to become the resource leader for helping readers navigate the rapidly evolving world of property tech. Kevin Twohy brought me on to this project to collaboratively visualize and accelerate the design process. We started laying out all use cases, iterated on low and high-fidelity prototypes, and worked alongside the team to deliver the best experience to draw readers in and keep them engaged.
See more by visiting the Jetty blog.
UX, UI, Storytelling
Teams & Clients
Let’s collaborate.
Send your notes to lesliexluo@gmail.com